Golden Road Photos & Video Game Description The price of an item, in cents, is revealed. The contestant must determine which of the two digits in that price is also the missing digit in the price of a prize with three digits in its price. If correct, the contestant then uses the price of the three-digit prize to identify the missing digit of a prize with four digits in its price. If correct, the contestant then uses the price of the four-digit prize to identify the missing digit in a luxury prize.